About us

OUR STORY

OSME is a family-run brand born in California — built on a mission to make premium everyday clothing truly accessible.

We’re Yaroslav and Lina — husband and wife, originally from Ukraine, now living and creating in Irvine, California. For the past 8 years, we’ve been deep in the fashion and e-commerce world, working behind the scenes with countless brands, products, and customers.

Over time, we noticed the same pattern:
Big-name brands selling overpriced basics.
Luxury labels charging for the logo — not the quality.
Cool aesthetics, but poor materials and craftsmanship.

We felt it ourselves — and we decided to change it.

WHY WE CREATED OSME

We started OSME with one clear idea:
Create beautiful, well-made essentials — without the luxury markup.

• Clothes that feel good and last long.

• Minimalist, timeless designs.

• Honest pricing.

• No hype. No middlemen. Just real value.

Every piece is crafted with care, in small batches, through our own production in California. We test every fabric, every print, every stitch — ourselves. Because it matters.

WHO WE ARE

We’re not a faceless brand.
We’re a family. A team. A story.

And this is more than just a business to us — it’s our way of creating something meaningful from experience, and sharing it with people who care about what they wear.

THANK YOU FOR BEING HERE

When you wear OSME, you’re wearing something real.
Designed with intention. Made with care.
Born in Ukraine. Built in California.
Made for you.